To design the visual identity of a Surf-Truck, I followed several key steps. First, I drew up a moodboard of themes, colors, shapes and typography to lay the graphic foundations for the project. Next, I created a logo in the shape of a surfboard, incorporating the Surf-Truck name and reflecting simplicity and mobility. I then designed the truck before finalizing a graphic charter detailing the rules of use: variations of the logo, color references, typography, editorial line and applications on various media. This approach ensures a coherent identity, faithful to the concept.

21/01/2025